What kind of value does your law firm provide?  Are you hearing what your clients are saying?  What about your employees?  Do you understand their dreams?

The principles above, from Barry Judge, CMO of Best Buy, can be utilized by most any modern law firm.  As you listen to the video, replace, in your head, “Best Buy” with your law firm.  (Note: It does not matter if you are a solo, small firm, or mega firm.)

Social media gives you some tools to help you hear what your clients, or potential clients, are saying.  Identifying their needs and providing that service is paramount to becoming (or maintaining) a world class law firm.

You no longer control the message.  Your business must stop talking at clients and start talking with clients.  Your clients will be talking about you through these mediums.  From blogs, Twitter, Facebook, or mobile communication devices, the information about your client’s experience will be transmitted within seconds.

These tools can also help you better engage your employees.  They help employees communicate more effectively with one another.  They organize information in a way that saves time for you and your employees.  Using collaborative social media tools will help to create a collaborative atmosphere and better sense of community within your firm.  Ensuring that the flow of ideas in your law firm are actively encouraged will lead to better results, happier employees, and happier clients.

You will get the most out of social media technologies by engaging and providing value to your followers, employees, readers, fans, and users.  Thier use should be encouraged.  What kind of value do you provide?  Are you still talking at everyone?

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