Can Lawyers Afford to Ignore Social Media?
Jan 28th, 2009 | By Rex Gradeless | Category: Social MediaThis was originally posted at Practicing Law in the 21st Century blog by Nicole Black:
This week’s Daily Record column is entitled “Can Lawyers Afford to Ignore Social Media?”
A pdf of the article can be found here and my past Daily Record articles can be accessed here.
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Can Lawyers Afford to Ignore Social Media?
Social media is radically altering our world.
People of all ages are increasingly relying on the Internet and mobile-based tools to share, discuss, and disseminate information.
Lawyers cannot afford to be left out of the loop. Attorneys who successfully leverage social media tools to communicate, collaborate and network have a distinct advantage over those who don’t.
It is not necessary for each and every lawyer in a firm to learn the ins and outs of social media. But at least one person, or group of persons, depending on the size the firm, should be familiar with emerging Web 2.0 technologies and the ways in which those technologies can help and harm their bottom line. Other lawyers in the firm likewise should be receptive and listen to their recommendations regarding social media…
The article continues here.
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